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Author:
Welzman is the Author of
Creating Customers
For Life
We used to sell it, however we are giving away free copies to
those who fill out the form below
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Creative
Genius
Welzman is the sole creator of Events Choice
and the event planners tool Box.
www.eventschoice.com.au
Events Choice is designed as a Directory, a
News Site and a Calendar and is primarily designed to help the
events industry and to allow any sized business to advertise,
announce news and discounts freely and freely have a place to invite
customers o their own site inspections and showcases
Welzman also creates Illusions for Las Vegas
Magicians (& Other areas) and is a consultant & Trainer for
other Australian professional magicians. (some very well known)
Download the FREE
Event Planners Tool Box
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What is an
Infotainer?
Infotainment is
"Entertaining Information"
Performed on the trade show floor- and on
stage- it is a method of communicating a message and making it an
experience to remember and to be enjoyed. It also makes the message
retainable.
On the trade show floor- customers learn about
what your services do for them as they get entertained. By
incorporating magic into presentations- the presentation becomes
interactive and engaging
Real World Example
TV Commercials use entertainment in their ad's to stop you
from switching channels, on the trade show floor a Plasma screen
demo will not stop people- but a Live, interactive presentation
will.
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The
show was great. People kept telling me all night
that it was a great idea and that they really
enjoyed it. Everyone has their magic story and
comments on how they believe the trick was
performed :-)
